Native Advertising Explained

Mike Smith is Senior Vice President of Revenue Platforms and Operations at Hearst Magazines Digital Media and SVP of Advertising Platforms of Core Audience at Hearst. The former President of and former Chief Digital Officer of Forbes Media, Smith is an authority on how using real-time bidding systems with Continue reading Native Advertising Explained

A Skillset For The Sharing Economy?

Sharing Economy

In a recent podcast I asked author, Billee Howard, “What sort of skills do I need to develop as a company or an entrepreneur to participate. Is there a set of skills I need?” Related Podcast and Transcription: Introduction to We-Commerce Billee: Well, I think that it really goes back to Continue reading A Skillset For The Sharing Economy?

Create, Collaborate, Succeed

Digital storyteller, trend forecaster, and executive producer, Billee Howard is a 20-year creative professional dedicated to studying the rising intersection of culture and commerce and identifying the issues and trends that are defining our future in the new era of engagement. In her new book, We-Commerce: How to Create, Collaborate, and Continue reading Create, Collaborate, Succeed

5-Step Process on Building Brands

Carolina Rogoll has been building some of the world’s most beloved brands for over ten years. Employed at Procter & Gamble, the world’s largest consumer packaged goods company, she has worked across different product categories in global markets and led several complex initiatives with diverse teams. She has passion for Continue reading 5-Step Process on Building Brands

Where Your Dollars Can Take You

Laurel Mintz, CEO of Elevate My Brand is my podcast guest next week and below is an excerpt from the conversation. Laurel is a renowned marketing professional with both an MBA and JD. Her company works with global brands such as Susan G. Komen for the Cure, Nestle, and Popchips. She’s an expert on everything Continue reading Where Your Dollars Can Take You