The first edition of the toolkit was made possible by 271 backers on Kickstarter in 2015 and from crowdfunded, self-publishing success to book stores across the world: Brand the Change is now published by BIS publishers.
With over twelve years of experience as a brand developer, Anne Miltenburg has worked with organizations and people as diverse as tech companies, artisans, women’s rights activists and bankers, from Zambia to Tunisia and from the USA to Saudi Arabia. To help her clients and workshop participants think like brand strategists, Anne has furthered developed tools and exercises to make the branding process easy to comprehend and apply at here company The Brandling.
Amazon Link for Brand the Change: http://amzn.to/2CnFD6W
A short preview of podcast below where Anne discusses the ROI of Marketing.
Listen to the entire interview below.