Balancing the Art of Lean

How do you incorporate Lean into your strategic thinking?  In Sales and Marketing, I use a process very similar to The Balanced Scorecard for a visual indicator to make sure that I am doing a little “Lean” in each category.  The percentage of each depends on the individual company.  Join the conversation on LinkedIn  What questions Read More …

Should You Be Increasing Your Marketing Research?

Should research become a larger part of the marketing budget? Should marketing research drive innovation or should innovation drive marketing? What happens in your company? Though most of us are past that idea of a silver bullet, the viral marketing campaign still exists in many minds. I am not saying they don’t happen but just Read More …

The Problem with Lean, Is the Problem

Can Lean be used for more than Problem-Solving? When we think of Lean whether as a toolset or as a culture, our immediate thought is steered towards problem-solving, the Kaizen Spirit. It is truly the definitive aspect of Lean. It is so prevalent that most outsiders to Lean are convinced that Lean is not applicable Read More …

Your Core Marketing Strategy: Customer Onboarding

FIRST IMPRESSIONS COUNT: If you create a great customer onboarding experience, you more than likely will have a great customer. When working with companies, I put a great deal of emphasis in this area. I think doing it well creates growth opportunities and doing it poorly is a significant hindrance to growth. If we create that Read More …