Be The Change

What if we stop trying to solve problems for customers? What if the customer left with the thought of What If? Problem-solving has been commoditized. It is an idea that has been widely spread with a great deal of research. A few examples: Dan Pink aspires to this thinking in his book, To Sell is Human that problem-solving Read More …

Balancing the Art of Lean

How do you incorporate Lean into your strategic thinking?  In Sales and Marketing, I use a process very similar to The Balanced Scorecard for a visual indicator to make sure that I am doing a little “Lean” in each category.  The percentage of each depends on the individual company.  Join the conversation on LinkedIn  What questions Read More …

Should You Be Increasing Your Marketing Research?

Should research become a larger part of the marketing budget? Should marketing research drive innovation or should innovation drive marketing? What happens in your company? Though most of us are past that idea of a silver bullet, the viral marketing campaign still exists in many minds. I am not saying they don’t happen but just Read More …