Developing Insights for Lead Generation

Gary Klein Insights

People struggle with the Lean Marketing concept. Especially one that does not lead with Lean Startup type thinking. They struggle to see how problem-solving can be an effective approach to growing market-share.  Using the problem/solution type approach causes a marketing effort geared towards a customer versus a collaborative approach. This Continue reading Developing Insights for Lead Generation

SOAR Analysis Worksheet

Soar

In a past blog of mine, Growing your Company thru SOAR, I discussed not replacing a SWOT Analysis but using SOAR when setting a vision. SOAR an Appreciative Inquiry, a Strength-Based tool sometimes can deliver differently and I think more challenging results at times. As you may know from previous Continue reading SOAR Analysis Worksheet

Intro Video to The Funnel of Opportunity

Funnel of Opportunity

There is no better way to lay the fundamentals of a marketing plan in place than through the creation of a Funnel of Opportunity. Creating a plan in isolation from customers says that you know everything you need to know starting at the beginning. It indicates that you are smarter Continue reading Intro Video to The Funnel of Opportunity

Lean Marketing Lab: 12-Month Subscription

Lean Marketing Lab

Instant download of the Marketing with Lean series eBook and many other offers. This is a limited time offer as once community site becomes active the price will be adjusted. Click through to see the price – one-time payment for the entire year. 12-Month Content Subscription Includes: Marketing with Lean Continue reading Lean Marketing Lab: 12-Month Subscription

Marketing Kata at Lean Frontiers

lean-frontier

I will be introducing Marketing Kata in a formal presentation hosted by Hosted by Lean Frontiers on the afternoon of November 17th, 2016. You can register today to participate in Lean Frontiers Direct both LIVE on November 16-17 and ON-DEMAND for a 3-month period following the live event. The power Continue reading Marketing Kata at Lean Frontiers