Is your marketing system creating the forward thinking that you need? It is just not using predictive analytics. It is also developing the mind-shift that forecasting, recognizing trends should be a large part of your efforts. The cliche I have used for years is that the role of marketing is Continue reading Can Lean Help Predict the Future?
People struggle with the Lean Marketing concept. Especially one that does not lead with Lean Startup type thinking. They struggle to see how problem-solving can be an effective approach to growing market-share. Using the problem/solution type approach causes a marketing effort geared towards a customer versus a collaborative approach. This Continue reading Developing Insights for Lead Generation
In a past blog of mine, Growing your Company thru SOAR, I discussed not replacing a SWOT Analysis but using SOAR when setting a vision. SOAR an Appreciative Inquiry, a Strength-Based tool sometimes can deliver differently and I think more challenging results at times. As you may know from previous Continue reading SOAR Analysis Worksheet
There is no better way to lay the fundamentals of a marketing plan in place than through the creation of a Funnel of Opportunity. Creating a plan in isolation from customers says that you know everything you need to know starting at the beginning. It indicates that you are smarter Continue reading Intro Video to The Funnel of Opportunity
Instant download of the Marketing with Lean series eBook and many other offers. This is a limited time offer as once community site becomes active the price will be adjusted. Click through to see the price – one-time payment for the entire year. 12-Month Content Subscription Includes: Marketing with Lean Continue reading Lean Marketing Lab: 12-Month Subscription