Your Engagement Funnel Time Cycle

Engagement Funnel

“When you want to spend the rest of your life with someone, you want the rest of your life to start as quickly as possible.” – Billy Crystal at the end of When Harry Met Sally When we think about our sales/marketing funnels or as the title of this blog states, Continue reading Your Engagement Funnel Time Cycle

Was Encyclopedia Britannica Disrupted

Encyclopedia

The Author of The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing), David Rogers, is my podcast guest next week. The excerpt below was captured after the podcast and I thought of high enough value to share. Hope you enjoy! Joe Dager:  The part that Continue reading Was Encyclopedia Britannica Disrupted

A Roadmap for Your Value Proposition

Value Proposition

The general thinking around developing a value proposition is that we all gather in this room and create a wall of post-it-notes through a brainstorming exercise, and then we (sometimes) iterate through testing our value proposition with customers. I know that may be an oversimplification but in most of my Continue reading A Roadmap for Your Value Proposition

Using the Opportunity Matrix for Growth

Opportunity Matrix

Opportunity with a customer/prospect can often be narrowed down to just two concepts: How important is the problem worth solving and How satisfied they are with present solution. Tony Ulwick of Strategyn discusses this a great deal in his concept of JTBD or Jobs-to-be-done. I often draw the Opportunity matrix Continue reading Using the Opportunity Matrix for Growth

Primer on Relationship Mapping

Relationship Mapping

In this short video, put on by the Ashridge Business School the instructor gives a very good introduction to relationship mapping process. Relationship Mapping is a simple tool that you can make as simple or as complicated as you would like. I have never quite figured how to use this process as Continue reading Primer on Relationship Mapping