The Problem with Lean, Is the Problem

Can Lean be used for more than Problem-Solving? When we think of Lean whether as a toolset or as a culture, our immediate thought is steered towards problem-solving, the Kaizen Spirit. It is truly the definitive aspect of Lean. It is so prevalent that most outsiders to Lean are convinced that Lean is not applicable Read More …

Your Core Marketing Strategy: Customer Onboarding

FIRST IMPRESSIONS COUNT: If you create a great customer onboarding experience, you more than likely will have a great customer. When working with companies, I put a great deal of emphasis in this area. I think doing it well creates growth opportunities and doing it poorly is a significant hindrance to growth. If we create that Read More …

Thriving in the Digital Age

THE DIGTIAL HELIX provides organizations the power to act faster and do it better than before by developing a digital culture from the ground up. Digital transformation promises a bridge to a future, where organizations can thrive with more fluid business models and processes. The few who get digital transformation right deliver twice as fast as Read More …

Can Lean Help Predict the Future?

Is your marketing system creating the forward thinking that you need? It is just not using predictive analytics. It is also developing the mind-shift that forecasting, recognizing trends should be a large part of your efforts.  The cliche I have used for years is that the role of marketing is just not getting the message Read More …

The 5 Big Questions for Lean Marketing

In the book, The Lean Strategy, the authors compare the 5 Key Questions of Michael Porters’ seminal work on strategy to Toyota’s strategy. Michael Porter’s Strategy Model Shaped by 5 Key Questions How do you respond to the bargaining power of customers? How do you increase our bargaining power over suppliers? How do you counter the Read More …

Developing Insights for Lead Generation

People struggle with the Lean Marketing concept. Especially one that does not lead with Lean Startup type thinking. They struggle to see how problem-solving can be an effective approach to growing market-share.  Using the problem/solution type approach causes a marketing effort geared towards a customer versus a collaborative approach. This goes back to that Goods/Product-Dominant Read More …