THE DIGTIAL HELIX provides organizations the power to act faster and do it better than before by developing a digital culture from the ground up. Digital transformation promises a bridge to a future, where organizations can thrive with more fluid business models and processes. The few who get digital transformation right deliver twice as fast as other organizations, and see a near-immediate doubling in brand value.
This new book, THE DIGITAL HELIX: Transforming Your Organization’s DNA to Thrive in the Digital Age, explains the specifics of digitally transforming an organization from the role of the digital-explorer leader in using information to empower the organization to move better and faster to shifts in sales, marketing, communications and leadership, product development, and service and support.
The book introduces The 7 Components Of The Digital Helix:
- Executives As Digital Helix Explorers
- Themes And Streams
- Customers Have Experiential Portfolios
- Marketing And Communications As Flow
- Sales Are Connected Moments
- Everybody Is Responsible To Each Other
- In The Moment One Step Ahead Always
Amazon Link: Managing to Make a Difference