The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the Business Week bestseller list and published in more than twenty languages, New Rules is now a modern business classic. David Meerrman Scott, author of 10 books with the most popular being the classic,The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. This book is now in its 5th edition and nearing 1 Million copies sold.
He has a popular blog and participated in hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers. David is my podcast guest this week and what a way to kick off the new year but with a set of New Rules.
CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.