Managing Customer Value
As organizations become more complex, trust and collaboration become increasingly important. When the lines of communication break down, it can lead to inefficiencies, mistrust, and disengagement. A lack of confidence can be one of the leading causes of disengagement in any organization. Leaders must change how they approach decision-making to build trust and collaboration within Read More …
What is Immersion Research? There has been a growing interest in immersive research methods as an alternative to traditional marketing research in recent years. Immersive research is a set of techniques that allow researchers to understand customer behavior and experience deeply. There are many different immersive research methods, but some of the most popular include in-home Read More …
Sales training is an important part of any business. It helps employees learn about the products or services they sell and how to sell them best. However, three types of learning are often neglected in sales training: how to learn about our customers, how to learn from our customers, and how to learn for our Read More …
One of the key contributions of the theory of emergence is its emphasis on the importance of interactions between the lower-level elements of a system. In organizations, these lower-level elements are typically the individuals who make up the group or team. The emergence theory suggests that the interactions between these individuals are the key to Read More …
Action learning (also known as experiential learning) is a teaching method of having learners participate in a real-world situation, complete activities under direct supervision, and reflect on their experiences afterward. It works fairly simply—participants are invited to collaborate through key questions. The goal? To inspire action, catalyze ideas, and transform interactions internally or with customers. Read More …
Your super users are the people who have a unique and significant place in your customer journeys. Super Users are the people who are using your brand consistently. They spend a certain amount of time with you each month, and they keep coming back, again and again, to purchase more products from you. This means Read More …