Managing Customer Value
As organizations become more complex, trust and collaboration become increasingly important. When the lines of communication break down, it can lead to inefficiencies, mistrust, and disengagement. A lack of confidence can be one of the leading causes of disengagement in any organization. Leaders must change how they approach decision-making to build trust and collaboration within Read More …
Sales training is an important part of any business. It helps employees learn about the products or services they sell and how to sell them best. However, three types of learning are often neglected in sales training: how to learn about our customers, how to learn from our customers, and how to learn for our Read More …
Initiating a new project is always a risk. Some projects will succeed, but unfortunately, many more will fail. When things don’t go as planned, it can be easy to beat yourself up and focus on the negative aspects of the experience. However, it’s important to remember that failure is an important part of the learning Read More …
Action learning (also known as experiential learning) is a teaching method of having learners participate in a real-world situation, complete activities under direct supervision, and reflect on their experiences afterward. It works fairly simply—participants are invited to collaborate through key questions. The goal? To inspire action, catalyze ideas, and transform interactions internally or with customers. Read More …
Your super users are the people who have a unique and significant place in your customer journeys. Super Users are the people who are using your brand consistently. They spend a certain amount of time with you each month, and they keep coming back, again and again, to purchase more products from you. This means Read More …
Sometimes, a compelling visual image may be enough to encapsulate the dream. However, groups often prefer to add a brief message, which can act as a purpose statement or summarize their strategic vision. The power of the Dream phase (The Starting Point for a Business Development Project) is that it encourages people to use the Read More …