Tag: Custromer Discovery

Provocative Propositions

Developing Provocative Propositions; Short Statements that Describe the Desired Future

Posted on

Sometimes, a compelling visual image may be enough to encapsulate the dream. However, groups often prefer to add a brief message, which can act as a purpose statement or summarize their strategic vision. The power of the Dream phase (The Starting Point for a Business Development Project) is that it encourages people to use the Read More …

Customer Discovery Interviews

Customer Discovery Interview: Emergent Process

Posted on

A successful product launch involves not just a strong marketing strategy and appealing product design but also the team that is responsible for finding new customers. The ideal solution for this challenge is an emergent sales and marketing process that can be executed at different times, on different teams, and in different locations. However, while Read More …