Managing Customer Value
This is a compilation of the entire interview discussing the use of Jobs to be Done. Tony Ulwick has turned Jobs-to-be-Done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This innovation process is the cornerstone of their success. Tony has evolved the innovation process from an art to a science. First introducing his work Read More …
Should JTBD be an ongoing process withing your organization? Tony Ulwick has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This patented innovation process is the cornerstone of their success. Tony has evolved the innovation process from an art to a science. first introducing his work in What Customers Want: Read More …
How much time does it take? How many resources do I have to put to this? What are the roadblocks to JTBD? Tony Ulwick has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This patented innovation process is the cornerstone of their success. Tony has evolved the innovation process from Read More …
Getting Started with Innovation, Jobs to be Done? Tony Ulwick has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This patented innovation process is the cornerstone of their success. Tony has evolved the innovation process from an art to a science. first introducing his work in What Customers Want: Using Read More …
The Origin of Jobs To Be Done Theory (JTBD) and the practice of Outcome-Driven Innovation (ODI) Tony Ulwick has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This patented innovation process is the cornerstone of their success. Tony has evolved the innovation process from an art to a science. first introducing Read More …