thru Adaptive Marketing Practices
Most marketing systems are out of control. They just have not been managed with understanding the process speed and the effect of the flow on the process. Understanding some of the drivers of this process is much simpler than you might think. A simple equation called Little’s Law can tell us how long it will Read More …
Today’s products and services reflect greater marketing segmentation. As you know, I use the Duct Tape Marketing Hourglass as The Pillar of the Lean Marketing House™ but there is no universal terminology, it is just convenient to stay with one message because even as you segment your list you still have to recognize the marketing Read More …
A shorten definition for Kaizen is continuous improvement and the Kaizen Event is a team based activity that focuses on a continuous improvement. The team is very often a cross-functional team that will be brought together for a short period of time. I think a great way to use Kaizen is for nibbling on the Read More …
The very best thing about organizing and “systemizing” your marketing is that you now have more tools at your disposal to understand and facilitate but not manipulate your customer’s efforts. I use the Duct Tape Marketing Hourglass as an example, but there are other similar methods and maybe a system of your own that would Read More …
I will have the pleasure of assisting Systems2win at the upcoming AME, Association of Manufacturing Excellence, Kentucky 2009 International Lean conference to be held October 19-23, 2009. Systems2win is a supplier of Lean Six Sigma software tools and will be highlighting their Value Stream Mapping/Management system and their Standard Work template. The AME event celebrates Read More …
This is part 1 of a 3 part series on – Determining your customer perspective – Who Do You Want As a Customer? I understand that starting with this statement may not be the best lead in this day and age, but you do have to start your process thinking here. Start-up or an existing Read More …