The Marketing Funnel using Six Sigma DMAIC

If you search Google, there are 88,800 thousand images for the marketing funnel and 38,100 for the marketing hourglass depicted. All having a little different twist going from the Duct Tape Marketing Know, Like and Trust to the Awareness, Consider, Prefer and more. All of them depicting a systematic way Continue reading The Marketing Funnel using Six Sigma DMAIC

Have you ever forgotten the obvious – Duct Tape Marketing

Have you ever forgotten the obvious? I do not believe that I have ever featured Duct Tape Marketing: (The World’s Most Practical Small Business Marketing Guide) Book on my blog. It has sold over 50,000 copies in hardback, paperback and Kindle editions and has been translated into Croat, Indonesian, Korean, Continue reading Have you ever forgotten the obvious – Duct Tape Marketing

BTW r u tweeting ur customers http://ow.ly/EkP9

Do you know what that means! If you don’t you should seriously consider taking the Social Media Training that I have been hyping the last few days. The other day in a tweet I saw this statement: “I showed my Dad how to turn on the computer. I wonder what Continue reading BTW r u tweeting ur customers http://ow.ly/EkP9

Social Media is here to stay, be ready by the 1st of the year!

IF YOU WANT TO BE ONLINE, YOU NEED TO LEARN ONLINE Social media is all the rage and it’s here to stay. Maybe you’ve heard about it; maybe you’ve embraced it. Ultimately, it’s important that you understand how to use and integrate social media. Need help sorting it all out? Continue reading Social Media is here to stay, be ready by the 1st of the year!

Steps to creating your Need Statement

The other day, I discussed Your Marketing Vision should define your Customer’s Core Problem, but how do you go about doing it. A simple exercise that I found useful was depicted in the book: True Purpose: 12 Strategies for Discovering the Difference You Are Meant to Makeby Tim Kelly. In Continue reading Steps to creating your Need Statement