thru Adaptive Marketing Practices
Listen to Dr. Womack discuss Lean in the 2nd part of a 2 part podcast. Part 1 of the podcast was A Gemba Talk with Womack on Lean. We discussed his new book Gemba Walks and many of the problems in implementing Lean. Just the intro and ending was repeated, about 2 minutes on each Read More …
By leading the Americans in his audience at TEDxPSU step by step through the thought process, sociologist Sam Richards sets an extraordinary challenge: can they understand — not approve of, but understand — the motivations of an Iraqi insurgent? And by extension, can anyone truly understand and empathize with another? This is very powerful video Read More …
Four-star general Stanley McChrystal shares what he learned about leadership over his decades in the military. How can you build a sense of shared purpose among people of many ages and skill sets? By listening and learning — and addressing the possibility of failure. TEDTalks is a daily video podcast of the best talks and Read More …
Lean Sales and Marketing is driven by several different factors with the one explained in this video being the most important. If you want to see what is at the core, watch this video. Related Information: Lean Marketing Creates Knowledge for the Customer The Pull in Lean Marketing The 7 step Lean Process of Marketing Read More …
This is an excerpt from the book Best in Market authored by Dr. Eric Reidenbach. The book incorporates the overall essence of Six Sigma in marketing today. It takes the DMAIC structure and applies it in a simple easy to read structure that will be beneficial to a Black Belt that may not be all Read More …
I believe in an iterative or Agile type of a process in sales and marketing. I think that the typical marketing funnel (Kill the Sales and Marketing Funnel) that sets the framework and deliverables at the start of a cycle is outdated. The primary reason is that it assumes that sales and marketing is a Read More …