thru Adaptive Marketing Practices
These five terms form a hierarchy of value in which data have the least value and wisdom has the most. I first ran across a similar description in the The Experience Economy an article published in 1998 by Joe Pine which I discussed in the blog post, Does your Value Proposition speak of the Customer Read More …
Lean technology has now evolved from the manufacturing floor to the whole enterprise. Many companies have found real value in applying the fundamental concepts of Lean throughout the organization. The lean concepts of Kaizen, PDCA and the tools such as Pareto Charts, 5 Why’s and even Poka Yoke are commonplace. As a result of discussing Read More …
Lean technology has now evolved from the manufacturing floor to the whole enterprise. Many companies have found real value in applying the fundamental concepts of Lean throughout the organization. The lean concepts of Kaizen, PDCA and the tools such as Pareto Charts, 5 Why’s and even Poka Yoke are commonplace. As a result of discussing Read More …
Timothy W. Fowler (also known as The Right Brain) is CEO of BusinessLeadership.com. He details numerous process improvement efforts utilizing right-brain dominant-skills in the Business901 podcast and answered a few questions I had… Specifically what is Right Brain problem-solving? How can right brain thinking help business leaders? Do you want a whole group of right Read More …
Organizations need to change from a customer satisfaction focus to a customer value focus. The Five Cs of Driving Market Share serves as the template for this transaction. 5 Cs of Driving Market Share is not a project-by-project approach for reducing the costs of marketing activities, but rather an approach that seeks to enhance marketing’s Read More …
Value Stream Mapping Customer Value can be difficult to say the least. Even getting your organization to decide on what the Customer Value’s can be challenging. This PowerPoint/Video highlights the 5 Cs of Driving Market Share as the method of choice to determine your Customer’s Value Stream. It also introduces the term Voice of Market Read More …