Why Lean Marketing – the 5th P of Marketing

Lean Sales and Marketing is driven by several different factors with the one explained in this video being the most important. If you want to see what is at the core, watch this video.

Related Information:
Lean Marketing Creates Knowledge for the Customer
The Pull in Lean Marketing
The 7 step Lean Process of Marketing to Toyota
The Marketing Knowledge Spiral
PDCA for Lean Marketing, Knowledge Creation