Tag: manage

Marketers must understand the systems they manage.

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During the past several years, I have seen more marketing efforts geared towards increasing prospects at the top of the marketing funnel. This has resulted in increase spending, greater efforts in innovation and jumping on the Social Media bandwagon. Few will attribute greater profits or increased revenue to these efforts. My contention is that the Read More …

Can you Manage a Global Program?

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In this Business901 Podcast I had the pleasure of interviewing Paul Wagner, co-author of Global Program Management. Paula Wagner, PMP, is a senior project manager/senior business manager for CNN Broadcast Engineering System Technology at Turner Broadcasting Systems. Her insight and knowledge of this field is outstanding. We discussed not only what it takes to run Read More …