Managing Customer Value
TenStep Webinar Series – Starting Next Week I seldom promote the Ten Step process(shame on me), I just use the principles of it all the time. If you are in marketing, I am sure you have seen many project failures, especially due to project scope "creeping." Seldom do we take the time to learn more Read More …
Due to the tight job market many career seekers are deciding for the first time to become self-employed. Three area entrepreneurs have gathered to create a free public seminar on discussing the joys and perils you may encounter on this journey and outline a map that others have used for success. If you are interested Read More …
Yesterday I discussed how to use marketing inside your organization and creating a burning desire to complete the project. Today is a checklist for your marketing department to use when implementing a Marketing campaign for the project. Preparation: In defining the scope of the project, set a clear destination mission, vision, objectives, milestones, strategies and Read More …
Few projects are on time and under budget. These failures can be devastating to the individual, costly for companies and damaging to morale. Why do so many projects fall short of their initial expectations? There is a huge difference between who has a plan and hits the ground running, but maybe as important is making Read More …
Kingdomality is a book written by Sheldon Bowles published in 2005. This book is a great resource for understanding oneself and others in your organization. The advantage of understanding the people in your organization is that once you understand their personalities many times you understand so much better what they are saying to you. People Read More …
"In the future everybody will be world famous for 15 minutes." — Andy Warhol, 1928-1987. You’ve most likely heard this famous quote before. Andy Warhol refers to a special time in our lives when something we’ve done or accomplished gives us the visibility and recognition we deserve. If you were to look back took an Read More …