Managing Customer Value
This is an excerpt from the book Best in Market authored by Dr. Eric Reidenbach. The book incorporates the overall essence of Six Sigma in marketing today. It takes the DMAIC structure and applies it in a simple easy to read structure that will be beneficial to a Black Belt that may not be all Read More …
Here’s an interesting survey done by the National Federation of Independent Businesses on small business marketing…part of a great resource site which you can find at http://www.411sbfacts.com/ Results of 2006 Survey on Marketing: The primary customer base for 45 percent of small businesses is the general public; However, for 30 percent, the primary customer base Read More …
January 05Staples SurveyIt does say that it is not a bed of roses for a small business owner. Also, I read an interesting statistic the other day: There is more people starting a business in the U.S. than are getting married. Is marriage this tough? Thursday, Jan. 3 2008 Staples Small-Business Survey Reveals People are Read More …