Managing Customer Value
Sales training is an important part of any business. It helps employees learn about the products or services they sell and how to sell them best. However, three types of learning are often neglected in sales training: how to learn about our customers, how to learn from our customers, and how to learn for our Read More …
Initiating a new project is always a risk. Some projects will succeed, but unfortunately, many more will fail. When things don’t go as planned, it can be easy to beat yourself up and focus on the negative aspects of the experience. However, it’s important to remember that failure is an important part of the learning Read More …
One of the key contributions of the theory of emergence is its emphasis on the importance of interactions between the lower-level elements of a system. In organizations, these lower-level elements are typically the individuals who make up the group or team. The emergence theory suggests that the interactions between these individuals are the key to Read More …
Action learning (also known as experiential learning) is a teaching method of having learners participate in a real-world situation, complete activities under direct supervision, and reflect on their experiences afterward. It works fairly simply—participants are invited to collaborate through key questions. The goal? To inspire action, catalyze ideas, and transform interactions internally or with customers. Read More …
Sometimes, a compelling visual image may be enough to encapsulate the dream. However, groups often prefer to add a brief message, which can act as a purpose statement or summarize their strategic vision. The power of the Dream phase (The Starting Point for a Business Development Project) is that it encourages people to use the Read More …
A successful product launch involves not just a strong marketing strategy and appealing product design but also the team that is responsible for finding new customers. The ideal solution for this challenge is an emergent sales and marketing process that can be executed at different times, on different teams, and in different locations. However, while Read More …