Designers, Marketers THINK BIGBy
Tim is right on target, a must watch video, especially for marketers. Keyword: Participatory
Tim Brown says the design profession is preoccupied with creating nifty, fashionable objects — even as pressing questions like clean water access show it has a bigger role to play. He calls for a shift to local, collaborative, participatory “design thinking.”
And lets THINK BIG!