Funding a Business at Mid-Life

In the book, it seemed that you stayed away from discussing just the VC funding type which in software seems so prevalent and is that directly related to that midlife entrepreneur that he has assets and everything? I asked that question of Bill Seagraves, author of Be Your Best Boss: Reinvent Yourself from Employee to Entrepreneur. Read More …

Extending the Use of SWOT

I want to mention that you used some traditional methods or practices. I mean the vital few, Balance Scorecards, SWOT. It was a tool with kind of a different concept. It was like you modernized all those things to 2015. It wasn’t that you took the crux out of it, you know the main ingredient Read More …

Marketing Campaign Project Map

For quite a few years, I have used this outline to organize marketing campaigns, create web pages or so-called squeeze pages and many other marketing efforts. I first ran across this outline in the book, The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market by Jahn Zagula and Richard Read More …

Your Organizational Persona? Map it!

Do we focus on the customer too much? Most of us would disagree and say no that we should focus on the customer more. However, recently we have seen a tremendous amount of books written on organizational clarity. One of the reasons is that without understanding our purpose as an organization or as an employee Read More …

One Page Project Management Podcast

In this Thursday edition of the Business901 Podcast, Mick Campbell co-founder and Managing Partner of OPPM International discusses the most recent book, The New One-Page Project Manager: Communicate and Manage Any Project With A Single Sheet of Paper. This replaces the first book and has a section on Agile Project management. The One-Page Project Manager Read More …

Prototype your Value Proposition

If you read this blog, you know that I am a big advocate of the Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Wiley Desktop Editions). I have bought this book at least four times since I ended up giving it away. Though I have blogged about it and listen to Steve Read More …