Having Lean in your Sales and Marketing toolbox is the most sustainable advantage that you have in the marketplace. This 90-day program will create a continuous improvement program for your sales and marketing. The foundational work is in Lean, but you will find a flavor of Service Design, Appreciative Inquiry and Design Thinking intertwined. This is a systems based approach to sales and marketing.
How does it work? Business901 will introduce Lean Marketing Concepts in a rather unique way. Five times a week, Monday through Friday, you will be sent a link to view a video, a presentation, interactive lesson, workbook sheets, or a pre-recorded webinar. There will be a discussion group with a live chat option often available (not 24/7). Review weeks will include subjects that are voted on by participants for further discussion.
The program is divided into three different tracts to choose from:
- Lean Champions: the person/group that supports leads various initiatives (improvement efforts) and provides expertise in Lean principles. We challenge the thoughts of waste reduction, data collection efforts and rigid procedures such as scripts and standard work. Rather, we develop an understanding that we must bridge the gap between operations (supply side thinking) to the sales and marketing side (demand side thinking).
- Sales and Marketing: the person/group that works in this department or area, many times a Lean organization that wants to implement Lean in this area. We clarify the value that Lean can apply to the demand side of the business. Lean allows you to understand the big picture concepts (EDCA) but also the ability to drill down into very specific areas (PDCA) and to create a repeatable process (SDCA).
- Lean Consultant: the person will introduce and train other companies in Lean Sales and Marketing Process. We introduce Lean Sales and Marketing concepts, how to apply them within your own organization and others, and how to include them to extend your services.
- Week 1 Lean Sales and Marketing Introduction.
- Week 2 Vision
- Week 3 Customer Value
- Week 4 Identify Value
- Week 5 Map Value Stream
- Week 6 Review Week
- Week 7 Flow
- Week 8 Pull
- Week 9 Engagement
- Week 10 A3 Communication
- Week 11 Putting into Practice
- Week 12 Review Week
This is not another system approach but rather an interactive action orientated program that organizes and develops your marketing efforts into a customer-driven process. We will literally build a Lean Marketing House for a particular segment or value stream; walking you through theory and into practice. The result is a continuous improvement process to keep your marketing ahead of the competition.
You must be a member of the Lean Marketing Lab to participate.
Program starts on the following Monday after sign-up. If you sign up on weekend, program will start Monday of the following week (7 days later). Join the Lean Marketing Lab and receive immediate access to the Marketing with Lean Book Series and membership to the Lab for the remainder of the year. The workshop price is an additional $299. Just over $3.00 a day for training that is not available anywhere else in the world! The training is immediately applicable to your business.
Join the Lean Marketing Lab to participate.
Reason you should do this: How many companies are systematically applying Continuous Improvement to their sales and marketing process?
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