Lean Marketing Lab
View more presentations from Business901



Visit Lean Marketing Lab

Topics covered: Lean, Six Sigma, Theory of Constraints, Design Thinking, Service Design, Agile

Being part of this community will allow you to interact with like minded individuals and organizations, purchase related tools, use some free ones and receive feedback from your peers. There is no cost to join the site and participate in the discussions.

Join the Lean Marketing Lab to view over 130 eBooks.

Feb
27

Value Stream Mapping Customer Value

By

Value Stream Mapping Customer Value can be difficult to say the least. Even getting your organization to decide on what the Customer Value’s can be challenging. This PowerPoint/Video highlights the 5 Cs of Driving Market Share as the method of choice to determine your Customer’s Value Stream. It also introduces the term Voice of Market versus Voice of Customer. 

I hope after watching the video, you picked up on several key points. One, that your organization cannot determine customer value your customer is the only one that can do that. The other point is that Customer value is the best leading indicator of future market share.

The 5Cs of Driving Market Share is a program developed by Dr. Eric Reidenbach of the Six Sigma Marketing Institute.  You can find out more about Dr. Reidenbach and the 5Cs at http://drivingmarketshare.com. 5 Cs is also part of the Marketing with Lean Program Series.

Related Books by Dr. Reidenbach:
Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers
Six Sigma Marketing: From Cutting Costs to Growing Market Share
Value-Driven Channel Strategy: Extending the Lean Approach
Competing for Customers and Winning with Value: Breakthrough Strategies for Market Dominance
Dominating Markets with Value: Advances in Customer Value Management
Download on this site: Best in Market.

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter
Categories : Lean Six Sigma, Marketing with Lean, Six sigma marketing, Value Stream Marketing

My Engagement Strategy:

Most people want ideas and applications proposed before we start working together. I equate that to starting on the right side of the A3 (with the answers in layman terms). I have developed a structure that makes more sense. Find out more...

Search Website

Categories

Follow Us!

Marketing with Lean

Recent Posts

Only Available at the Lean Marketing Lab


Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series.

Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately and with better value than your competitor. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value.

Marketing with A3(More Info): Enables sales and marketing to use the Lean tool of A3 as a structured approach for their problem solving, strategies and tactics.

Lean Engagement Team(More Info): The ability to share and create knowledge with your customer is the strongest marketing tool possible.

Special Offer: Receive Free Download of all 4 Books after registering for the Lean Marketing House Program.

RSS Business901 Podcast

Others I Follow

Presentations

Resources

Books of the Month

Business901 New/Used Book Store on Amazon

Will upgrade to priority mail at no additional charge (applies to items that Business901 is the shipper).

EvanCarmichael.com
Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 United States License.