Oct

What is Six Sigma

Six themes of Six Sigma:

Focus on the Customer: Simply understanding your customer can lead to monumental improvements. Six Sigma improvements are measured by customer satisfaction and value.
Fact-Driven Management, not estimating Six Sigma clarifies key metrics that gauge business performance success. Then problems can be effectively defined, analyzed and resolved, permanently.
Focus on Process. Six Sigma focuses on the process rather than the end result. The most powerful part of Six Sigma is: by mastering the process, companies are able to build competitive advantage in delivering value to customers.
Proactive Management. Being proactive is the opposite of being reactive. Instead of reacting to change, management shifts to being proactive by defining ambitious goals and reviewing them frequently.
Boundaryless (no borders) Collaboration. A term coined by GE’s CEO Jack Welch. All parts of the organization including vendors and partners need to keep their focus on the customer in mind. If everyone works towards the same goal, the boundaries will disappear.
Strive for Perfection, Tolerate Failure: Nothing new ever comes without risk. If people are afraid of the consequences of mistakes, then they’ll never try.

Sounds like some good ideas for a marketing plan. I will be discussing Six Sigma for the next week and encourage you to follow these post. Also Craig Crook of the TQM Network appeared on my TV show. Watch an excerpt of the show on Lean Six Sigma. We will also explore how Duct Tape Marketing follows similar principles.