A Service Design Thinking Primer

My blog and podcast for next few months will focus on Business Strategists, Design Thinkers, Appreciative Inquiry Coaches, Architects and of course Lean Thinkers. I could not think of a better way to start this series than having a podcast with co-author Marc Stickdorn of  This is Service Design Thinking. This is a transcription of the podcast.

About: Marc Stickdorn graduated in Strategic Management and Marketing and worked in various tourism projects throughout Europe. Since 2008 Marc is full-time staff at the MCI – Management Center Innsbruck in Austria, where he lectures service design and service innovation. His main areas of interest are service design and strategic marketing management particularly in a tourism context. This involves research such as the development of a mobile ethnography application for mobile phones, the Customer Journey Canvas and various publications and presentations. Marc is co-founder and consultant of “Destinable – service design for tourism” and guest lecturer at different business and design schools. His Websites: http://thisisservicedesignthinking.com/, http://www.servicedesignresearch.com.

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