Having a website is pretty much table stakes anymore that’s your business card. When, I’m sitting back and I’m looking at the Bullseye Framework, how do I get started? I read your book. I agree with it. There’re 19 different ideas, and now I have my website up. I’m getting a few hits, but I’m not getting the traffic I need and does Traction help me take that next step? Does the book lead me down of how to start or do I just throw a dart and start?
That’s the question I posed to Gabriel Weinberg, the founder and CEO of DuckDuckGo, the search engine that doesn’t track you. DuckDuckGo had over three billion searches in 2015, you should check it out after reading or listening to the podcast.
Related Podcast and Transcription: Your First Marketing Channels
Gabriel: It definitely does. I mean the framework for people who aren’t familiar is a Bullseye in the sense that it’s a target and the 19 are around the edges and you’re really trying to hit that middle Bullseye which is the core channel that’s going to take you to the next level. And, to get that, I mean the first step is really a creative one. It is, okay, looking at these 19 channels and brainstorming marketing tests that you could run and the test and this is the key part of what you want to do is they should be cheap and fast. So, we’re talking no more than a month, not more than a thousand dollars, and they should be designed to answer 3 questions. How many customers do you think this channel could bring in? How much does it cost to acquire them through the channel? Are they the right customers, are they the actually converting? And then, you look at, you try to actually not be biased against the channels and come up with tasks that might get you to your goal.
Another important point is you define your goal. But then, you get that kind of quantitatively, and you say, “Okay, well, these 3 tasks seem like the most promising and then you go run them.” That’s really the first and the second step is you brainstorm all 19, you pick the top 3 and then you run those tests.
CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.