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  • Customer Value
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  • Funnel of Opportunity
    • Step 1: Identify Target, Key Customers
    • Step 2: Customer Outcomes (JTBD)
    • Step 3: Product/Service Offerings
    • Step 4: Value Proposition
    • Step 5: Sales/Marketing Activities – 3 E’s
    • Step 6: Marketing Channels
    • Step 7: Resources/Investments
    • Step 8: Clustering Customers for Opportunity
    • Step 9: Identify Adjacencies
    • Step 10: Co-create Vision
    • Step 11: Listening & Learning
    • Step 12: Sustain & Grow
  • Outcome Based Thinking
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Tag: ABM Marketing

The BACKS Approach to Building an Eco-System

Posted onNovember 25, 2013November 12, 20171 Comment

When I started writing my blog post yesterday, Lean Offers a Variety of Choices to drive a Nail, it was actually meant to be this one. I somehow, which is not difficult for me, wandered off on a completely different thought process. My initial conversation was directed at the similarities between Outcome-Based Mapping and how Read More …

CategoriesMarketing with Lean Category, Outcome Based ThinkingTagsABM Marketing, Account Based Marketing, backs, building, Funnel of Opportunity, Lean Marketing, Marketing Funnel, Sales Funnel, system

Stop Looking for Mister (Miss) Right

Posted onOctober 1, 2013November 12, 2017

They simply don’t exist. I see people building Persona after Persona targeting that Ideal Customer. The problem that exists is that ideal customers are few and far between. In a recent blog post, A Persona Board deserves a Place at the Table, I described creating User Personas from your existing customers and then grouping them Read More …

CategoriesMarketing with Lean Category, Mirror Marketing CategoryTagsABM Marketing, Account Based Marketing, Funnel of Opportunity, Lean Marketing, Marketing Funnel, mister, Sales Funnel

Does Starbucks consider themselves Lean

Posted onAugust 28, 2013November 12, 2017

I asked that question of next week’s Business 901 podcast guest, Joseph Michelli, author of Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People. I am a big fan of Joe’s work and had the pleasure of interviewing him about two years ago, The Zappos Culture Defined! about Read More …

CategoriesLean Six Sigma Category, Marketing with Lean CategoryTagsABM Marketing, Account Based Marketing, Funnel of Opportunity, Lean Marketing, Marketing Funnel, Sales Funnel, starbucks

The Map before the Kanban Board

Posted onAugust 8, 2013November 12, 20172 Comments

I have found when introducing a Kanban board to Sales and Marketing people that some find Kanban limiting from a planning perspective. They like the concept but have difficulty seeing the entire picture of flow and what the expectations and resources needed. This coupled with the fact that many of the teams are made up Read More …

CategoriesMarketing with Lean CategoryTagsABM Marketing, Account Based Marketing, board, Funnel of Opportunity, kanban, Lean Marketing, Marketing Funnel, Sales Funnel

Retool your Sales and Marketing with Lean

Posted onJuly 9, 2013November 12, 2017

Many small organizations procrastinate on their marketing efforts. They already have another job or working on a sufficient number of bids. When they finally reach out for marketing assistance, what they are looking for is sales. On the other side of the coin, people often times start out marketing creating brochures, advertisements and other marketing Read More …

CategoriesMarketing with Lean CategoryTagsABM Marketing, Account Based Marketing, Funnel of Opportunity, Lean Marketing, marketing, Marketing Funnel, retool, sales, Sales Funnel

Develop your own Lean Marketing Lab

Posted onJuly 7, 2013November 12, 2017

The Lean Marketing Lab presentation is a summation of the Lean Marketing House 2  –day workshop. It discusses how you can start a lab in your own organization and how you should proceed. I think it is very difficult to bring Lean Sales and Marketing to an organization without a consultant. The supply and demand Read More …

CategoriesLean Six Sigma Category, Marketing with Lean CategoryTagsABM Marketing, Account Based Marketing, develop, Funnel of Opportunity, Lean Marketing, marketing, Marketing Funnel, Sales Funnel

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  • Business901
  • About
    • Joe Dager CV
    • Policies
  • Funnel of Opportunity
    • Funnel of Opportunity Steps
  • Marketing Experiments
    • BRANOPS: Making Your Story Your Strategy
    • Strength Based Sales and Marketing
      • Appreciative Inquiry Category
    • Expanding The Use of Freelancers As Part Of Your Strategy
    • Lean Marketing Lab
      • Marketing Kata
      • Marketing Your Value Stream
      • The Simplicity of Lean
      • Lean Service Design
  • What Orgs Hire Us To Do
    • Key Outcomes of A Customer Value Program
  • Action Learning
  • Customer Value
  • eBooks
  • Funnel of Opportunity
    • Step 1: Identify Target, Key Customers
    • Step 2: Customer Outcomes (JTBD)
    • Step 3: Product/Service Offerings
    • Step 4: Value Proposition
    • Step 5: Sales/Marketing Activities – 3 E’s
    • Step 6: Marketing Channels
    • Step 7: Resources/Investments
    • Step 8: Clustering Customers for Opportunity
    • Step 9: Identify Adjacencies
    • Step 10: Co-create Vision
    • Step 11: Listening & Learning
    • Step 12: Sustain & Grow
  • Outcome Based Thinking
  • Appreciative Inquiry
  • Metaverse
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