The Adjacent Theory of Infectious Diseases for Sales and Marketing

Those that understand the idea of clustering and the Funnel of Opportunity versus some type of Sales Funnel manipulation will see the connection between infectious diseases and marketing. Several years back, I first ventured into the field of Biomimicry, Biomimicry for Design, Biofield for Sales, and found it very interesting. This past quarter I tried a Read More …

If you want to become Best in Market What do you do

This is the transcription of the podcast I had with Dr. Eric Reidenbach, creator of the 5Cs of Driving Market Share and founder of the Six Sigma Marketing Institute.  If you want to become Best in Market, how would you start? Dr. Reidenbach responded, So the first step in all of this is to identify Read More …