Managing Customer Value
Concept mapping is a powerful tool for businesses looking to develop a comprehensive marketing strategy. Concept mapping allows businesses to identify and organize the various elements of their marketing strategy, allowing for creative problem-solving and better results. This article provides an overview of concept mapping and how it can be used to construct a marketing Read More …
Are you tired of using the same old sales tactics to attract and retain customers? Do you want to take your business to the next level and reach a wider audience? If so, consider implementing a learning funnel. Unlike traditional sales funnels, which focus solely on converting leads into customers, a learning funnel is designed Read More …
It’s no longer enough to put out a message, and hope it resonates with your target audience. With so much noise and competition online, marketers need to understand their audience’s values, beliefs, and motivations to create a truly effective campaign. Enter Valuegraphics, a powerful tool that can help you create marketing campaigns that truly resonate Read More …
The power of movements is undeniable, and it is time we recognize their potential to bring about significant changes in various spheres of society. Movements are not about placing individuals into neat boxes. They are dynamic and constantly evolving based on shared visions for a better future. Thinking through movements requires a more dynamic understanding Read More …
Motivation is a critical component for success in any arena. It fuels our energy levels, drives us to achieve our goals, and keeps us engaged and passionate about our work. However, motivation is a complex and multifaceted concept that is difficult to understand or harness. Researchers have identified several types of motivation, each uniquely affecting Read More …
Zen to Done is a productivity system that combines the best of both worlds – the simplicity of Zen habits and the practicality of Getting Things Done. Following the Zen to Done approach, you can master productivity and increase your marketing team’s efficiency. In this article, we’ll explore how the Zen to Done approach can Read More …