Constructing Teams starts with Standard Work

When I use the SALES SDCA approach in Lean Marketing, I emphasize the use of sales and marketing teams. It is one of the underlying principles that are needed. A few basic team development structures need to be identified at the very beginning of the project. I discuss Leans around the three processes of SDCA, Read More …

Constructing a Sales Experience Story

Recently, in a sales session, we introduced the idea of having a sales team construct a sales story of their last major sale. We went from how the customer’s organization became aware of the product through how marketing, inside support to include engineering and of course sales participated.  Most of us would relate it to Read More …