Managing Customer Value
In today’s digital-driven world, automated marketing is a powerful tool for reaching and engaging customers. An automated marketing campaign can deliver highly personalized and tailored content to users across multiple digital channels to drive conversions, build brand awareness, and increase customer engagement. Hyper-automation is the next step in this evolution. It goes beyond basic automation Read More …
An open-ended marketing campaign entails defining the endpoint of the marketing campaign as a direction rather than a customer transaction and a customer solution to a particular problem. The expectation is that an open-ended campaign will encourage sales and marketing teams to challenge and negotiate new opportunities. Marketing activity involves planning and executing marketing tactics Read More …
Marketing Action Research (MAR) is an emerging qualitative methodology that helps marketers solve problems and test ideas with customers. MAR involves collaborations among marketing, research, and other departments to conduct experiments with customers. Companies use these experiments as “action” steps in solving a problem or testing an idea. In each of these steps, you need Read More …
The modern-day marketing campaign is more flexible and consists of multiple smaller campaigns that can quickly adapt to current conditions. This may include changes in messaging, target market, channels, or other elements. The goal is to have a general plan in place that can be quickly modified as needed. This approach requires a different way Read More …
There is no single formula for an ideal marketing campaign. Each brand is unique and requires a unique approach to succeed. Like every other business, your marketing campaigns need to adapt to your target audience and the current market situation. Your strategy also needs to identify the right timeframes, platforms, channels, and budgets you need Read More …
Action learning can be used in market research to help identify opportunities and optimize strategies. It can help market researchers produce new ideas and insights by bringing together a group of experts to brainstorm and share their knowledge. Benefits of using Action Learning: Organizations across the globe are under constant pressure to turn data into Read More …