The Future of Marketing Campaign Structures

As the landscape of marketing evolves, so too must the way campaigns are structured. The traditional model of a centralized team responsible for all aspects of a campaign is no longer feasible in the current climate. Instead, a more decentralized approach is needed, with smaller teams working on specific elements of the overall campaign. This Read More …

Customer Value Mapping is a Qualitative Approach

Customer value mapping is a qualitative approach that looks at the perceived value of a product or service from the customer’s perspective. What is customer value mapping? Customer value mapping is a qualitative approach that looks at the perceived value of a product or service from the customer’s perspective. This article will cover the following Read More …