The Sales Book

This is a collection of Business901 podcasts on sales. It is about 7-hours in length and features the following guests in the order of appearance: (00.30) Craig Elias used Trigger Event strategies to become a top sales performer at EVERY company that has hired him – including WorldCom where he was named the #1 salesperson within six months of joining the company. Craig has Read More …

Selling in the Digital World

Sales and marketing functions have been converging for years, with lead generation now frequently arising from digital promotional campaigns, and the opportunities for tried and tested sales techniques diminishing in the face of shrinking customer attention spans. In his new book, Digital Selling: How to Use Social Media and the Web to Generate Leads and Read More …