Managing Customer Value
Socratic questioning is a technique used to stimulate critical thinking and purposefully incite opposing viewpoints to spark debate, new ideas, and research. Socratic questioning is a curious style of dialogue that encourages critical thinking and an exchange of ideas. Research has shown that using Socratic induction can lead to more nuanced insights about a topic Read More …
What is Immersion Research? There has been a growing interest in immersive research methods as an alternative to traditional marketing research in recent years. Immersive research is a set of techniques that allow researchers to understand customer behavior and experience deeply. There are many different immersive research methods, but some of the most popular include in-home Read More …
Sales training is an important part of any business. It helps employees learn about the products or services they sell and how to sell them best. However, three types of learning are often neglected in sales training: how to learn about our customers, how to learn from our customers, and how to learn for our Read More …
One of the key contributions of the theory of emergence is its emphasis on the importance of interactions between the lower-level elements of a system. In organizations, these lower-level elements are typically the individuals who make up the group or team. The emergence theory suggests that the interactions between these individuals are the key to Read More …
Action learning (also known as experiential learning) is a teaching method of having learners participate in a real-world situation, complete activities under direct supervision, and reflect on their experiences afterward. It works fairly simply—participants are invited to collaborate through key questions. The goal? To inspire action, catalyze ideas, and transform interactions internally or with customers. Read More …
Sometimes, a compelling visual image may be enough to encapsulate the dream. However, groups often prefer to add a brief message, which can act as a purpose statement or summarize their strategic vision. The power of the Dream phase (The Starting Point for a Business Development Project) is that it encourages people to use the Read More …