Managing Customer Value
Action Learning Development focuses on solving practical problems while building skills. It involves teams working together to tackle real challenges within an organization. This approach encourages participants to analyze situations, ask questions, and develop strategies that address pressing issues. The process starts with identifying a problem or goal that needs attention. A group of people then Read More …
Many businesses now use milestone tracking as a core part of their workflow. For instance, some companies use milestones to track feature releases and marketing schedules, ensuring clarity on current status and future plans. Others use them to track progress on core initiatives, dividing goals into various milestones – one leading to another. In marketing project Read More …
You need people who can be trusted as your “critical friend.” The role of the critical friend is not always easy to fulfill. This person is a trustworthy individual who will challenge your assumptions, give you honest feedback about your work, and act as a source of support for you during this project. Learn more Read More …
When conducting B2B marketing and sales research for various business ideas, it is crucial to identify growth opportunities that can lead to success. This involves analyzing market trends, customer needs, and competitor strategies. By understanding the current demands and gaps in the market, entrepreneurs can develop innovative solutions that meet these needs. To identify growth opportunities: Read More …
Launching a new product or service? You’ll need a go-to-market (GTM) strategy. But what is a go-to-market strategy? Simply put, a GTM strategy is a comprehensive plan businesses use to introduce a new product or service. It’s like a roadmap that guides you from product development to market success, helping you navigate through the complex Read More …
Executive Summary Introduction: The viability and scalability of B2B business ideas are crucial factors to consider when assessing their potential success. Creativity plays a significant role in unleashing these ideas’ potential, enabling businesses to stand out in competitive markets. Viability Assessment: When assessing the viability of a B2B business idea, it is important to evaluate key aspects Read More …