Customer Value Management for Business Growth

The Value of Lost Customer Feedback

Posted onFebruary 23, 2023January 22, 2023

Lost customer feedback is a type of market research that collects feedback from former customers or clients to understand their reasons for leaving. This information is great for troubleshooting the customer experience and identifying areas of improvement. By gathering customer feedback, companies can gain insight into why customers switch from one supplier to another. It Read More …

Marketing Reach in a Distributed World

Posted onJanuary 22, 2023December 22, 2022

The implications of a distributed world are far-reaching and majorly impact marketing and distribution. A distributed world requires the use of multiple channels and outlets for marketing and distribution, including digital, social media, television, and more. This requires detailed market and financial performance data, which must be included in distributor contracts. As such, it is Read More …