Does Your Marketing Practice Futuristic Thinking

Author Amy Webb (The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream) states “THE FUTURE DOESN’T simply arrive fully formed overnight, but emerges step by step. It first appears at seemingly random points around the fringe of society, never in the mainstream. Without context, those points can appear disparate, unrelated, and hard to connect meaningfully. But over time Read More …

How certain is your Forecasting?

Can you explain for someone about uncertainty and applying uncertainty to a forecast? – jd Eli Scrangenheim:  Forecasting tries to give me some information. Let us say partial information about the huge question about what will happen tomorrow. How much will I sell tomorrow? How much work will I be able to finish tomorrow or Read More …

Is forecasting the pull for a Lean Supply Chain?

Paul Myerson, author of Lean Supply Chain and Logistics Management is my guest next week on the Business901 podcast. Paul claims to have written a practical guide and from this excerpt I think you can tell. He takes the most complex subjects and makes them simple. I re-read many parts of the book not because Read More …