Managing Customer Value
Lean is based on the creation of perfect value for the customer. It is said to be Lean’s core objective. As Sales and Marketing professional, you may think Lean has a limiting viewpoint of value. However, Lean has become successful for its ability to deliver recognizable value to the stakeholders. I addressed several of these Read More …
I use the Business Model Canvas as a tool to Identify Value in a particular Value Stream. The book, Business Model Generation describes a visual template preformatted with the nine blocks of a business model, which allows you to develop and sketch out new or existing business models. This book has sold over 250,000 copies Read More …
The Business Model Canvas is an analytical tool outlined in the book Business Model Generation. It is a visual template preformatted with the nine blocks of a business model, which allows you to develop and sketch out new or existing business models. This book has sold over 220,000 copies the past two years and has Read More …