Managing Customer Value
This is a collection of Business901 Podcast that has been grouped under the title of Lean Product Development. It includes the authors below in the order if appearance and totals around 3 hours in length. If you prefer a transcription most of them are available on the Business901 Issuu website: https://issuu.com/business901. Ron Mascitelli, president of Technology Perspectives and Read More …
This is a compilation of the entire interview discussing the use of Jobs to be Done. Tony Ulwick has turned Jobs-to-be-Done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This innovation process is the cornerstone of their success. Tony has evolved the innovation process from an art to a science. First introducing his work Read More …
Should JTBD be an ongoing process withing your organization? Tony Ulwick has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This patented innovation process is the cornerstone of their success. Tony has evolved the innovation process from an art to a science. first introducing his work in What Customers Want: Read More …
How much time does it take? How many resources do I have to put to this? What are the roadblocks to JTBD? Tony Ulwick has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This patented innovation process is the cornerstone of their success. Tony has evolved the innovation process from Read More …
Getting Started with Innovation, Jobs to be Done? Tony Ulwick has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This patented innovation process is the cornerstone of their success. Tony has evolved the innovation process from an art to a science. first introducing his work in What Customers Want: Using Read More …
The Origin of Jobs To Be Done Theory (JTBD) and the practice of Outcome-Driven Innovation (ODI) Tony Ulwick has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This patented innovation process is the cornerstone of their success. Tony has evolved the innovation process from an art to a science. first introducing Read More …