Managing Customer Value
There is more data than you really know what to do with and that’s a major concern, collecting unnecessary data is wasteful and harmful. It just adds a lot of noise. You need a template to follow. You have to look at meaningful data as your customer sees it. One of the reasons I am Read More …
What is Mastery? Comprehensive knowledge or skill in a subject or accomplishment. The action or process of mastering a subject or accomplishment Mastery, why don’t we spend more time learning about it? I have always been convinces that it is not how many tools you have in your bag but how many tools you use Read More …
Most continuous improvement efforts and most notably Lean are influenced heavily by the power of visualization. In fact, the post-it-note and a roll of butcher paper may be the two most important tools that you can have. Even computers are trying to jump into the fray like the iPad. ;) Graphics, Sticky notes, Mapping and Read More …
Recently, I made a statement that said it is a disaster to have sales people operating on their own. I think sales can be better served by a team effort. One of the key players in the Value Stream Marketing concept is the sales person or sales team. I think the team should consist of Read More …
I question if is just the latest fad or the latest take on an improvement method that gets us motivated. It is good that we continuously strive to improve whether it be Lean, Six Sigma or any Continuous Improvement effort. I made this quick chart out that describes just a few of the disciplines that Read More …
Eric Reidenbach founder of Six Sigma Marketing Institute and I were having a discussion on several marketing topics such as… Data Mining Six Sigma Marketing Lean Marketing Variation The Endangered CMO Lack of Leading Indicators Roe of a Black Belt in Marketing Counter Intuitive Data Measurement and Marketing …and the recorder was running. We had Read More …