Managing Customer Value
John Toussaint, M.D., CEO of the ThedaCare Center for Healthcare Value was my Podcast guest this week. From 2000 to 2008, Dr. Toussaint served as president and chief executive officer of ThedaCare, Inc., a community-owned, four-hospital health system including twenty-one physician clinics, as well as home health capabilities, senior care facilities, hospice care, and behavioral Read More …
There is more data than you really know what to do with and that’s a major concern, collecting unnecessary data is wasteful and harmful. It just adds a lot of noise. You need a template to follow. You have to look at meaningful data as your customer sees it. One of the reasons I am Read More …
Recently, I made a statement that said it is a disaster to have sales people operating on their own. I think sales can be better served by a team effort. One of the key players in the Value Stream Marketing concept is the sales person or sales team. I think the team should consist of Read More …
Eric Reidenbach founder of Six Sigma Marketing Institute and I were having a discussion on several marketing topics such as… Data Mining Six Sigma Marketing Lean Marketing Variation The Endangered CMO Lack of Leading Indicators Roe of a Black Belt in Marketing Counter Intuitive Data Measurement and Marketing …and the recorder was running. We had Read More …
I was having quite a discussion on Value Streams with Dr. Reidenbach founder of Six Sigma Marketing Institute, and author of over 20 books on marketing and market research. In answer to a few of my thoughts he defined how a a Six Sigma Marketer looks at Managing Value Streams. His points are well taken Read More …
If the facts don’t fit the theory, change the facts! – Albert Einstein I think many of us put blinders on when we get a good idea and forget that well let me throw another quote out to you: We don’t see things as they are, We see them as we are – Anais Nin Read More …