thru Adaptive Marketing Practices
Every time you go to sell something, you try to influence someone. Often times, you are trying to influence someone to think like you do. And even more often, you are trying to get an organization to think like you or think like your organization thinks. Such an Easy Job Every organization has its own Read More …
What you think you know that you don’t know! Try this list before constructing your next presentation How you present information matters Tangible Personalized Social Interaction Frame Loss not Gain Unique messages for each audience You need to change attitudes to change behavior Set Behavioral expectations Connect to Values People know what motivates them to Read More …
Next week’s podcast is a two-part series with Adam Zak, founder and CEO of Adam Zak Executive Search. He is an accomplished senior executive with more than 25 years of experience spanning the areas of management, consulting, financial and operations management and talent acquisition. He co-authored the book, Simple Excellence: Organizing and Aligning the Management Read More …
If your mindset moves along the Service Dominant Logic thinking path that value is co-created through use, we can view value from three points; Functional, Social, Emotional. Functional (Know): This is the practical side where we help solve problems, resolve issues, get projects done and accomplish tasks. Emotional (Feel): We make people feel better and Read More …
TRIZ is an acronym. T-R-I-Z. It’s a Russian Acronym for theory of inventive problem solving. And don’t worry about the word “theory” because, in fact, TRIZ is a whole bunch of very practical methods for creative problem solving – Ellen Domb Is TRIZ something you can use? Find out in this podcast. Ellen Domb is Read More …
The last few days, I have blogged about TRIZ – For People Who Struggle with Open Innovation and Getting Started with TRIZ, as a way of introducing my upcoming podcast with Ellen Domb, founder of the PQR Group, a TRIZ training & consulting organization. What has intrigued me about the TRIZ process is that it Read More …