thru Adaptive Marketing Practices
Prepare yourself to start looking at TRIZ from a few different viewpoints. Next week’s Business901 Podcast is with co-author Ellen Domb, Simplified TRIZ: New Problem Solving Applications for Engineers and Manufacturing Professionals, Second Edition, and founder of the PQR Group, a TRIZ training & consulting. Besides the book, they offer a good way to start Read More …
TRIZ is the Russian acronym for Theory of Inventive Problem Solving TRIZ in its classical form was developed by the Soviet inventor and science fiction writer Genrich Altshuller and his associates. He started developing TRIZ in 1946 while working in the “Inventions Inspection” department of the Caspian Sea flotilla of the Soviet Navy. His job Read More …
This is not a Marketing Funnel We are in love with our mapping processes from Value Stream Mapping, Process Mapping and Customer Journey Mapping. My problem with most mapping processes is that we are making a prediction about how our customer is going to act. After we make this prediction, we determine the reactionary steps Read More …
The Knowledge Vee by Gowin offers a unique perspective for Lean People trying to apply Lean to Sales and Marketing. Most of us relate PDCA to the typical manufacturing analogies such as cycle time and waste reduction. The Knowledge Vee, I have found to be useful in transferring the knowledge-creation activities or thoughts to PDCA. Read More …
I have been practicing more and more lately with the use of the Knowledge Vee, a creation of Bob Gowin’s and later shared in a book with Joseph Novak. In creating a Knowledge Vee (see post, If We Build Collaborative Funnels, We get Collaborative Customers), you start out by asking a Focus Question. The Focus Read More …
Educating our customers we often believe is the path for sales success. We rely on that old Henry Ford saying, “’If I had asked people what they wanted, they would have said faster horses”, that puts us in the teacher position, a feeling of superiority and control. It leads us down that path of manipulation Read More …