thru Adaptive Marketing Practices
One of the most difficult things to teach people is intuition. Even when you say, “How to become more intuitive?” it seems to have this mystical sound to it. In Gary Klein’s book, The Power of Intuition: How to Use Your Gut Feelings to Make Better Decisions at Work, he discusses the ability to recognize Read More …
One of the reasons I like the thinking that accompanies Service Dominant Logic is where it places organizations in relationship to the customer. It removes the organization from being an expert at the outset and focuses us on both giving and receiving help instead of the context of help is required. That mindset is a Read More …
In the Sales and Marketing world, we are judged by few other things more than our ability to influence others. We not only have to influence customers, often we have to influence our organizations to respond to the needs of those darn customers. There are more books written about influencing than anything else in sales. Read More …
I am a big fan of Edgar Schein and his new book, Humble Inquiry: The Gentle Art of Asking Instead of Telling, is an excellent read and highly recommend it. However, I believe that you will be better prepared if you read Schein’s previous book on Helping: How to Offer, Give, and Receive Help. A Read More …
Each year, I end my podcast year recognizing the podcast that Business901 listeners and I believe offered the most memorable experience. In the 2013 podcast of the year, I interviewed Dr. Joyce Orsini, a professor of Fordham University and president of the W. Edwards Deming Institute and Kevin Cahill, the Executive Director of the Institute. Read More …
This Introduction to Concept Mapping by Robbert Hubbard gives clear-cut instructions to getting started. You may want to follow along with making notes in a mapping practice. Bounded Rationality? Rick explains that in the video. A great learning tutorial is available at http://learn.cmappers.net/ The book that covers this mapping process in great detail: Applied Concept Read More …