The Origin of Customer Think

Bob Thompson is founder and CEO of CustomerThink Corporation which includes being editor-in-chief of CustomerThink.com, the world’s largest online community dedicated to helping business leaders develop and implement customer-centric business strategies. In a short podcast, edited out of last weeks podcast (either Bob or I talked to long) What It Really Means To Be Customer Read More …

Using Lean Tools, Start at Gemba

The tools are always an important element of any process and Lean Product Development is not lacking in offering its share. Out of what may seem like 100 different tools, I think the most prevalent can be broken down to the following (I have excluded your traditional project management tools): Gemba Walks Mapping (Which we Read More …

Prototypes provide a Pathway for Connecting with Customers

Prototyping is a way to introduce our products or services in a very disarming way. It is a way of saying, “I respect your opinion.” Creating that empathetic connection with others can have a profound impact on your company. We all prefer to buy services from people that we perceive to be experts in their Read More …

New to Visual Storytelling?

Next week’s podcast guest is Ekaterina Walter, a passionate marketer, who writes and speaks on topics of leadership, business innovation, and digital revolution. She is the author of Think Like Zuck and a new book, The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand. Below is an Read More …

TRIZ – For People Who Struggle with Open Innovation

Prepare yourself to start looking at TRIZ from a few different viewpoints. Next week’s Business901 Podcast is with co-author Ellen Domb, Simplified TRIZ: New Problem Solving Applications for Engineers and Manufacturing Professionals, Second Edition, and founder of the PQR Group, a TRIZ training & consulting. Besides the book, they offer a good way to start  Read More …