Next week’s podcast guest is Ekaterina Walter, a passionate marketer, who writes and speaks on topics of leadership, business innovation, and digital revolution. She is the author of Think Like Zuck and a new book, The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand. Below is an Read More …
Prepare yourself to start looking at TRIZ from a few different viewpoints. Next week’s Business901 Podcast is with co-author Ellen Domb, Simplified TRIZ: New Problem Solving Applications for Engineers and Manufacturing Professionals, Second Edition, and founder of the PQR Group, a TRIZ training & consulting. Besides the book, they offer a good way to start Read More …
One of the reasons I like the thinking that accompanies Service Dominant Logic is where it places organizations in relationship to the customer. It removes the organization from being an expert at the outset and focuses us on both giving and receiving help instead of the context of help is required. That mindset is a Read More …
Open Innovation, Co-Creation, Co-Producing are practically buzz words in the social media sphere. I do agree, a collaborative thinking process needs to become part of every organization. It will take a strategic plan and effort by organizations to move products/services into an area that facilitates collaborative thinking and eventually, co-creation platforms. You cannot wake up Read More …
Kansei/Affective Engineering is essentially the human side of product development. We are attempting to take customer’s feelings and convert them into our design. It is very much aligned with User Experience Design but more often used in product development firms and engineering departments versus Design firms and Web applications. More background is provided about the Read More …
Expanding your reach to as many people in an organization can be more important than finding and concentrating on the decision maker. You have to move away from the structure of selling to the traditional hierarchy that is demonstrated in a command and control environment. This is difficult at times because you have predefined outcomes Read More …