Three Myths of Behavior Change

What you think you know that you don’t know!

Try this list before constructing your next presentation

  • How you present information matters
  1. Tangible
  2. Personalized
  3. Social Interaction
  4. Frame Loss not Gain
  5. Unique messages for each audience
  • You need to change attitudes to change behavior
  1. Set Behavioral expectations
  2. Connect to Values

  • People know what motivates them to take action (they don’t)
  1. Social Norms

Jeni Cross is a sociology professor at Colorado State University. She has spoken about community development and sustainability to audiences across the country, from business leaders and government officials to community activists. As a professor and consultant she has helped dozens of schools and government agencies implement and evaluate successful programs to improve community well-being. In this talk, she discusses her work around changing behaviors.

Tedx: In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, wher/e x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized

Discover the Why before learning the How of Mapping

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