Managing Customer Value
The Business901 podcast that featured Tracey Richardson and her discussion on Problem Solving was one of my top viewed podcasts this year. One of the topics we covered was the 5 Y process. I asked the question: Joe: One of the great tools of Lean is the “Five Whys” to get to root cause. Can Read More …
Tim is right on target, a must watch video, especially for marketers. Keyword: Participatory Tim Brown says the design profession is preoccupied with creating nifty, fashionable objects — even as pressing questions like clean water access show it has a bigger role to play. He calls for a shift to local, collaborative, participatory “design thinking.” Read More …
Listening to John Jantsch discuss Social Networking for the past 3-months, I have struggled to see the purpose and value of spending time there. John has been quite upfront about it and admits that he is not sure of the “Exact Why†either. He has just told me to be there because what he is Read More …