Is Transparency w Suppliers Innovative?

Joseph Michelli book, The Zappos Experience: 5 Principles to Inspire, Engage, and WOW discussed the Zappos approach that Michelli breaks into five key elements: Serve a Perfect Fit—create bedrock company values Make it Effortlessly Swift—deliver a customer experience with ease Step into the Personal—connect with customers authentically S T R E T C H—grow people Read More …

Increase Transparency – Increase Communication

I found this older video on how Toyota applies Lean Techniques to Sales and Marketing. I was actually pleased to see that it follows closely my own line of thought. Lean Techniques are not thought of in the traditional sense of production but more so in the sense of how they can achieve better transparency Read More …