Managing Customer Value
The first step in the laddering process is identifying your product’s or service’s primary benefit or values. Ask probing questions such as “why would you choose this product or service?” and “why is this important?” to understand the customer’s motivations. Once you have identified the primary benefit or value, create a category ladder to identify Read More …
In today’s digital-driven world, automated marketing is a powerful tool for reaching and engaging customers. An automated marketing campaign can deliver highly personalized and tailored content to users across multiple digital channels to drive conversions, build brand awareness, and increase customer engagement. Hyper-automation is the next step in this evolution. It goes beyond basic automation Read More …
An open-ended marketing campaign entails defining the endpoint of the marketing campaign as a direction rather than a customer transaction and a customer solution to a particular problem. The expectation is that an open-ended campaign will encourage sales and marketing teams to challenge and negotiate new opportunities. Marketing activity involves planning and executing marketing tactics Read More …
The modern-day marketing campaign is more flexible and consists of multiple smaller campaigns that can quickly adapt to current conditions. This may include changes in messaging, target market, channels, or other elements. The goal is to have a general plan in place that can be quickly modified as needed. This approach requires a different way Read More …
There is no single formula for an ideal marketing campaign. Each brand is unique and requires a unique approach to succeed. Like every other business, your marketing campaigns need to adapt to your target audience and the current market situation. Your strategy also needs to identify the right timeframes, platforms, channels, and budgets you need Read More …
Customer value mapping is a qualitative approach that looks at the perceived value of a product or service from the customer’s perspective. What is customer value mapping? Customer value mapping is a qualitative approach that looks at the perceived value of a product or service from the customer’s perspective. This article will cover the following Read More …