Managing Customer Value
If you want to survive, what do you need to do? Deep Survival: Who Lives, Who Dies, and Why by Laurence Gonzales officially distilled these observations down 12 points the seemed to stand out concerning how survivors think and behave in the clutch of mortal danger. Some of the same steps for staying out of Read More …
This lively RSA Animate, adapted from Dan Pink’s talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace. www.theRSA.org. Great insight on motivation and well worth the 10 minutes. Dan Pink’s book: Drive: The Surprising Truth About What Motivates Us Related Posts: Can you be talented Read More …
Is your program or even project manager ready for this kind of challenge? How does a classic program and project management change as a result of this global influence? Paula Wagner,co-author of Global Program Management did a great job of answering these questions as they applied to both small and large organizations. With the increase Read More …
I had the pleasure of interviewing Anthony Bennett editor of the new book, THE BIG BOOK OF MARKETING released in January 2010 by McGraw-Hill on the Business901 Podcast. The book is based on material developed for one of Georgetown University Business School’s most popular marketing courses, THE BIG BOOK OF MARKETING is a unique and Read More …
Affiliate Post of the Week: Business Plan Mistakes By Palo Alto Software, Inc. Often you may hear about what a business plan consists of. While including the necessary items is very important, you also want to make sure you don’t commit any of the following common business plan mistakes: 1. Putting it off: Don’t wait Read More …
Tim is right on target, a must watch video, especially for marketers. Keyword: Participatory Tim Brown says the design profession is preoccupied with creating nifty, fashionable objects — even as pressing questions like clean water access show it has a bigger role to play. He calls for a shift to local, collaborative, participatory “design thinking.” Read More …